Feed-friendly flavor

For Knorr’s 3 Minutes to Asia campaign, I animated a series of social media videos designed for Instagram and TikTok: fast, bold, and full of flavor. In collaboration with manga studio Cataci, we brought a young student’s after-class ritual to life with anime-style animation: explosive, snappy motions paired with dreamy slow-mo details, all evoking the energy and atmosphere of modern Japan. Each variation built on the same theme, layering bite-sized visuals into a scroll-stopping story, perfectly tailored for feed-first formats. Even with the sound off, the message comes through loud and clear: just one cup, and you’re instantly somewhere else.