Explainer Videos
Laid for Clarity
Explainer videos are the soft-boiled heroes of clear communication: simple on the outside, packed with meaning inside. They need to educate, build trust, and entertain all at once. From custom visuals that reflect the brand’s personality to audio that supports the message, every element plays a role. The key is to understand what the audience needs, what they care about, and how to guide them toward a clear call to action, without losing their attention along the way.
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Soft-boiled Finance
ERSTE BANK — WeShare initiative
Explaining finance stuff without putting people to sleep? That was the challenge with WeShare, an internal explainer series for Erste Bank’s employee share program. With a topic that wasn’t exactly visual by nature, I cooked up a collage-style approach inspired by banknote patterns; layering line textures, icons, and a tightly CI-compliant color palette. The result: a clear, engaging video that stayed true to the brand while helping employees navigate the process without cracking under paperwork pressure.
2023-2024
Visual concept
Illustration
Motion Graphics
Editing
SFX
Nestling Respect into Every Play
ÖFB — We Love Fair Play
For the ÖFB’s “We Love Fair Play” initiative, I crafted a series of short explainer spots that bring the values of respect and fairness in football to life. Tackling abstract concepts wasn’t always easy, but with engaging visuals and straightforward storytelling, the message comes through strong and accessible to both young players and their parents. The goal was to inspire everyone in the football community to carry the spirit of fair play on and off the pitch: simple, engaging, and full of energy.
2023
Illustration
Motion Graphics
Editing
