Visual Voltage for Facebook

For Hermit Leer’s Facebook campaign, the challenge was to create videos that speak loudly without relying on sound—perfect for a platform where many watch with muted audio. Featuring lively battery characters, the videos combine clear visual storytelling with relatively slow-paced animations to engage an older audience who value thoughtful, easy-to-follow content. Subtitles and simple graphics ensure the message about safe battery disposal comes through crisp and clear. On Facebook, it’s all about creating content that’s easy to absorb but sharp enough to stick, helping the campaign’s call to action land with real impact.